Women are taught to think as men, to identify with a male point of view and to accept as normal and legitimate a male system of values. – Judith Fetterly
As the long-standing underclass, women are forced to adopt the values that are fed to them by a system created by and for the white male. Perhaps in decades prior to current day, where women did not have a voice or a purpose outside of the home, the acceptance of these chauvinistic values could have been better understood. But why in a culture where women are their own beings and femininity is strong, even outside the stereotypical idea of feminism, do women still accept archaic societal values? When advertising depicts women poised in subservient positions to males; pieces of female bodies are used erotically to sell consumer goods; or violence against women is portrayed, particularly within media that is primarily consumed by the female gender, there is a clear indication that women still accept the depiction of their gender as being dominated. Does this acceptation of female depiction in media reflect a lack of belief that females have truly become equals with males? Or rather, does it send a clear message that despite societal acceptance of females in the workplace, there are very few women with positions of power within mass media and particularly no female owners of mass media? The later is in fact true. Since the fact remains that the media (in all its various forms) feeds the information to the masses, whoever owns the media owns the message. And so, the message still rings loud and clear:
Women, you are creatures characterized only by the success of your home and family. You are subservient to your male counterparts and the male gender in general. You are to be seen and not heard. And despite all that you have gained, you will not ever be equal to a man.