The following is a collection of videos found online that are relevant to the topic of our documentary – the portrayal of violence in advertising, particularly against women. We’ll be using them as research references for our documentary. In the meantime, why not view them for yourself? These videos cover some areas we won’t be able to touch on in-depth. So, go ahead and take a look for yourself. Then come back and leave your thoughts.
The following video is an example of how young girls ues violence against one another to solve their problems. Three teenage females went to court because of a fight that was recorded and leaked onto YouTube. Keep in mind that these girls are thirteen years of age and going to court because the violent video they made was placed on YouTube for the world to experience.
The tag line “always smooth, even when you’re not” comes from Keystone Light, a popular beer company. This commercial uses humour and violence to sell its product. In a funny way, a girls head gets bumped by a guy who she just out smarted.
Killing Us Softly
This is a version of Killing Us Softly by Jean Kilbourne. Here she speaks directly about the use of violence against women in advertising, starting at the 5:47 time mark.
Killing Us Softly 3
This video has a lot of great insights involving women and advertising. To view what Jean Kilbourne says about violence in advertsing, begin viewing at the 5:33 time mark.
This video displays subtle acts of violence against women. Look for the woman cut up and bloody sitting at the edge of a pool, and the woman who is almost assaulted by a man in the streets. Then compare this extended version to what was actually aired on tv. You see no version of the actual violence that took place, just the women afterwards. Paired with the tagline “where will your life take you?”, Louis Vitton is subtly saying that by buying their expense goods you will be saved from a life of violent acts.
Aired on TV Version
Women ready to literally explode with beauty everywhere. With the application of a little axe body spray, women will dynamically explode, transform and throw themselves to the opposite sex. By blending two women together, like the axe body fragrances, it combines to create an irresistible self for those who consume the product.
Axe – Girl Fight
Women are disposable as they easily pass out from performing quality control for the axe body spray. They fight one another to recieve one ‘sniff’ of a shirt sprayed with the desirable scent. Disposable, replaceable and beautiful, these women serve the men and fight among themselves for the right to endorse this product. They will do whatever it takes to smell that erotic scent.
Womens Aid recently aired a video with popular movie actress Kiera Knightley. This ad uses nasty violence to promote anti-violence against women. This ad is a great way to help stop violence against women as it shows the brutal and harsh reality of victims of abuse.
See more examples of anti-violence against women advertising campaigns on our Anti-violence Videos page.
This page has the following sub pages.