While conducting a search for examples of violent ads, we came across Amnesty International’s anti-violence against women campaign. This series was unfortunately banned from television due to their graphic visuals and extreme scenarios. However, thanks to YouTube and similar user-populated video sites these ads can still display their messages to millions of viewers worldwide.
Thankfully, the violence in these ads has not been blocked by YouTube’s ‘no violence’ policy.
“You wouldn’t get away with it here. You shouldn’t get away with it at home”
This campaign is extremely vivid. By taking the abuse out of the home and putting it into situations that many can relate to, the abuse is seen for what it really is.
Other Anti-Violence Against Women Campaigns
When do you get involved?
This campaign takes a different approach to the problem of violence against women. It is trying to get parents to educate their children. However, the message in this commercial is lost because the father allows the abuse to go on.
Anti-domestic Violence PSA
This PSA has a strong message to parents, that children watch and mimic actions they see at home. It also reminds members of the public of this same fact, and that if children are exhibiting these behaviours maybe they are learning them at home.