Consumer reactions and opinions are forcefully generated through the use of advertisement. Whether the reaction causes a reaction of shock, disgust or remorse is dependent on the viewer.
The following ad reflects how our dominant male society degrades women who are promiscuous and enjoy sexual relations with men. It clearly states “Loose women may be loaded with disease. Venereal disease is not victory.” This bold statement is meant to deter men from engaging in sexual relations with women who are considered ‘loose’. It also suggests that women with this disease are repulsive and sickening and therefore should not engage in sex with any worthy man. Finally, women who engage in regular sex could have venereal disease and imposes the idea that men should stay away. It does not give any insight or advice towards practicing safe sex, rather it degrades women.
Advertising reflects growing public awareness of underground sexual practices. – Professor Strangelove
Knowledge and awareness are not always equally distributed to the consumer. Advertisements can be confusing when there are dual purposes. This ad uses both beautiful women and violence to get the main message across. Placing a large gun on this ad enhances the visual effect to attract the attention of males. The gun also represents the alogy that, if you have sex with an infected woman, just like a cocked bullet in a gun, you can possibly die. Leaving no information as to if there is a cure or if it is a cronic disease. The visual of a weapon influences the idea of violence and dominance. The use of violence against women through advertisement is an ongoing issue and is something that should be taken seriously.
Typically, when men engage in sexual relations with more than one person, or several, they are chanted and praised by their peers. Why aren’t these men categorised as having revolting penises that ‘might’ be infected because they engage in ‘loose’ sex?
Media Dissemination 